The Cold Campaign did what no other winter appeal had ever done: made viewers and potential donors actually feel cold.
It used the phenomenon of temperature contagion to cause an immediate physical reaction and drop the body temperature of our audience, creating true empathy to achieve record donations.

One Show // Bronze
Cannes // Shortlist
Caples // Silver, Shortlist
AWARD // Finalist
Sirens // Gold Grand Prize Winner, 2 x Silver
PADC // Best of Show, 2 x Gold
Oasis // Best of Show x 2 (TV, Integrated)