IKEA
SOCIAL & RADIO
Working with IKEA Perth, a lot of the big campaign and platform briefs were adapts of global or national pieces. Fun, but not something you could ever take credit for.
On the flipside, there was a lot of freedom with the local social and radio briefs (albeit with a fraction of the budget).
LIAs // 3 x Silver, Bronze
PADCs // Gold (Alternative Media), 5x Silver (Radio, Print)
Remember when Kim Kardashian broke the internet with her butt? Well, after all the fuss, she decided to get away from it all and head to Australia. IKEA were there to welcome her with open arms and an almost made-to-measure chair.
We posted this onto IKEA’s social channels the day of her arrival. Mucho likes.
We took to social media again to celebrate the PrideFest march.
And we brought IKEA’s rigorous product testing to life in this award winning radio campaign.