A pitch-winning idea and recruitment campaign that was rolled out as presented.

‘Made for More’ is a call to service for those in the Victorian community who know they’re capable of more.

As an organisation, Victoria Police champions inclusivity, safety, respect, and career progression. The campaign captures exactly what Victoria Police, and the officers who are a part of it, stand for.

Campaign assets included TV, cinema, radio, press, OOH, digital and social media.