Thousands of tradespeople and contractors work around electricity. From underground cabling to overhead powerlines, it’s important that these teams of tradies stay safe and look out for eachother on site.

So instead of launching a platform heavy on regulatory speak and dry instructions, we created a safety campaign that tapped into the language of teamwork and mateship, where everyone has eachother’s back, works together, and sticks to the Game Plan.

Assets created included TV, OLV, Radio, Digi and Social.