Words mean something. And the ‘R Word’ is one of the most loaded of them all.
We created a real-time social campaign that directly targeted Twitter/X users who used the ‘R word’, educating them about the impact of the word from the very people affected by it the most.
Winner of Perth’s first ever Digital Lion.

Cannes // Bronze Lion & Shortlist
One Show // Merit
Clio // 2 x Silver
NY Festival // Finalist
AWARD // Finalist
AdStars // Crystal & Bronze
PADC // Best of Show, 2 x Gold
Oasis // Best of Show