A series of natural disasters had robbed
New Zealanders of spontaneous joy.
To right that wrong, we created a fully integrated campaign, triggered by a series
of unique activations across the country, captured the sounds of joy, and created a song created by the nation.
Oh, and we enlisted the help of ‘Mr Joy’ himself, Bobby McFerrin (‘Don’t Worry, Be Happy’?) as our pied piper to bring it all to life.

Cannes // Shortlist
LIA // Silver (Activation/Experiential)
AXIS // Gold, 2 x Silver