How do you attract a young female audience to a male-dominated day at the races?
Well… you respectfully ignore the prescribed media plan and create a 7-webisode series with three female leads and an ensemble comedy cast that gains a cult following and bring it down the home straight with the support of an integrated campaign that also involves a world record attempt for the most people in an Insta selfie. Annnnd breathe.

Effies // 3 x Finalist
Travel Leisure & Media, Best State Campaign, Digitally Lead Ideas.
PADC // 2 x Gold - Digital Campaign, Integrated Campaign